objective
Know the main trends regarding content management in the field of digital marketing.
Profits
Know the main trends regarding content management in the field of digital marketing.
Know the different types of content that intervene in the development of conversion paths.
Build, from the ethnography of a population, the profile of the buyer or user of a product or service, and establish a route that leads those interested to be potential customers.
Identify the content needs to be built and determine the objectives to be measured within the content strategy.
40 HOURS OF TRAINING
Content
Content marketing foundation
What is content marketing?
Content Marketing Trends in 2020
The power of storytelling
Content classes
What is digital content?
What are digital content for?
Types of content according to your objective
Types of content according to their format
Buyer persona and conversion path
Definition of buyer persona
Types of buyer person
Main mistakes in the creation of the buyer person
Creation of the buyer persona
What is the path of conversion?
Components of the conversion path
Stages of the conversion path
Content plan, measurement and content analysis
Content creation process
Defining categories and keywords
Generate content ideas
Development of an editorial calendar
Generate content ideas
Metrics
